Tuesday, September 7, 2010

The Wayúu Tayá Foundation was founded in 2002 by Patricia Velásquez. You're probably wondering, "Now what in the heck is a 'Wayúu Tayá'?!" Well, the Wayúu are an indigenous group of people from the the Guajira Peninsula (borders of Colombia and Venezuela). The Wayúu, or Guajiros, live in the second poorest place in Latin America (Haiti being first). They have avoided European acculturation over the centuries. Women are the center of the family in Wayúu culture. One of the most important parts of culture for women is the weaving of Susus, or "bags". To the Wayúu, this is a symbol of wisdom and creativity. The Wayúu Tayá Foundation's mission is to "To help improve the lives of Latin-American indigenous people while maintaining and respecting their traditions, culture and beliefs." Their objectives include: programs improving life quality, community centers, and work space. I bet you're thinking, what does this have to do with fashion? The Wayúu Tayá Foundation sells "Susu" bags that Wayúu women have woven. When you purchase a one of a kind bag, all of the proceeds go towards the Wayuú indigenous people. The hand woven bags range from $140-$160. All of them are really cute, original and the greatest? help a great cause! To find out more visit http://wayuutaya.net/

1 comment:

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